Online competition is too hard! To be visible and memorable among millions of domain names that already exist is a massive challenge. There are different factors to consider for building a successful domain name. Today we will talk about the best TLDs for international businesses. Yes, a TLD can make the difference!
Anycast DNS explained
Anycast DNS is a traffic routing mechanism that delivers content fast from websites. It uses multiple nameservers that hold one individual IP address.
Every one of the servers is located in a separate geographical location in order to be as close as possible to the users. The reason for that is to achieve a faster response to the request, which leads to a better user experience. The server that is nearest and available to the client requesting the website is going to answer. Any possibilities for latency are reduced to a minimum. Your website is easily reachable, and customers won’t wait long to connect with it.
Additionally, if the nearest server it’s not working due to maintenance, for example, another server, the next closest, is going to answer.
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